Look for the WaterMark - Database Campaign

The LOOK for the WaterMark campaign is an important first step in a broader strategy to raise awareness of the WaterMark Certification Scheme (WaterMark).

The Stakeholder Pack contains a range of written and visual assets and resources, and guidance on how they can be used across your preferred media and communication channels. The ABCB will build on this campaign and will add to the available resources to give stakeholders new ways to spread the message about the importance of WaterMark certification.

Please be aware that due to copyright restrictions, these creative materials cannot be altered in anyway. You can add your own tailored messages to accompany the creative (e.g. a tailored social media post with the creative as the image) but cannot use the images for other purposes.

If you intend to use any of the below campaign assets, the ABCB would appreciate if you could kindly send an email to, ABCBcommunications@abcb.gov.au, briefly outlining what you used and how. We may also contact you in the future to seek feedback on the material and how your use of the assets performed.

The 'Database' campaign is intended to provide more depth in the messaging – taking the ‘Look for the W’ to the next level of checking the validity of a WaterMark licence. This ZIP file excludes the video, please contact us for a copy of the video. 

Use this text as a basis for providing more information about the importance of WaterMark to your networks.

Word count: 640

Use this stock photo to accompany your article, web carousel, banner, or webpage.

Shutterstock.com: 246298105

Display this poster where your networks/customers will see them for example on a notice board, on a counter/desk top, in a supply shop near a section of relevant products. You could also insert them as an ‘advertorial’ type piece in your next newsletter or magazine. There is one un-editable poster design available in A4 and A3 size.

Social media tiles

Post these social media tiles to your own social media platforms. There are three variations available in sizes relevant to common social media platforms.

Tile sizes:

• Facebook and LinkedIn: 1200 x 628px  
• Instagram: 1080 x 1080px
• Twitter: 1200 x 675px

Suggested alternative text: In Australia, most plumbing and drainage products must be WaterMark certified. The WaterMark means that products are safe, fit for purpose and suitable for use. Look for the WaterMark before you buy or install plumbing and drainage products, or search the WaterMark database.

Suggested social media posts for use by regulators, plumbers and other practitioners involved in the inspection, specification and installation of plumbing products, and retailers. We have included a range of copy options depending on who your intended target audience is.

This video has been designed to complement the WaterMark Database campaign. Use this video on your Social Media channels, or embed into your website, to assist with advertising and raising awareness.

Preview the video on YouTube, or copy YouTube coding to embed.

File format: MP4
File size: 50.3MB

Request video

These can be used as another form of promoting the campaign on platforms such as your website, as a signature block on your emails, or could also be added to your invoices. The animated banners are effective as they are appealing and provide a quick and easy to read message for the audience to see. They are also mobile friendly. The static banner has slightly more information and is best placed on a webpage where audience attention is likely to be drawn.

Banner size:

• Animated: 728 x 90
• Static: 1200 x 435

Suggested alternative text: In Australia, most plumbing and drainage products must be WaterMark certified. The WaterMark means that products are safe, fit for purpose and suitable for use. Look for the WaterMark before you buy or install plumbing and drainage products, or search the WaterMark database.

These email banners can be used as a form of generating awareness through your everyday email messages. You can insert your preferred variation into your signature block and hyperlink the image to the campaign landing page to generate awareness amongst your email recipients.

Banner size: 650 x 150px 
File format: JPEG

Otherwise known as a pull-up banner, these can be used at trade shows, conferences, in-store or in your office reception to help promote the campaign.

Banner size: 2000 x 850

The Australian Building Codes Board YouTube channel, hosts a variety of relevant WaterMark videos that you are free to embed into your websites, etc. These include:

• What is WaterMark?
• What requires WaterMark?
• How to use the Database?

For more information please contact watermark@abcb.gov.au or ABCBcommuications@abcb.gov.au.