The 'LOOK for the WaterMark' campaign is an important first step in our broader strategy to raise awareness of the WaterMark Certification Scheme. The campaign – through posters, articles, social media assets and web banners – seeks to empower practitioners and other stakeholders across the whole building supply chain to communicate the value and importance of the Scheme.
The LOOK for the WaterMark campaign provides a unified way for all stakeholders invested in the Scheme to help spread the word and influence purchasing behaviour in favour of WaterMark certified products.
The material available on this page focuses on the 'Tapware' burst of this campaign.
Communications campaign toolkit
To support the campaign, we have created a communications toolkit that contains a variety of written and visual resources that you can use to share information about the Scheme across your organisation’s preferred media and communication channels.
The resources in this toolkit include:
- social media tiles and copy;
- campaign messages;
- web banners;
- print posters;
- FAQs; and
All the assets are ready to use.
We have also included campaign timeline and co-branding guidelines so you can promote your organisation while being part of the campaign.
How you can help?
- Use campaign content in your communications
- Engage your networks about WaterMark certification
- Engage your networks through social media
- Support the campaign offline
- Check for updates and new campaign materials
The campaign will run over six months with each of the four products being released in 6-week bursts. You can follow this timeline or you can focus on the product(s) most relevant to your organisation.
The 'Tapware' campaign assets, available below, have been designed to provide more depth in the messaging – taking the ‘Look for the W’ to the next level of checking the validity of a WaterMark licence, specifically concerning the purchasing and installation of tapware.
This video has been designed to complement the campaign assets for 'Tapware'. Use this video on your social media channels, or embed into your website.
Embed code: <iframe width="560" height="315" src="https://www.youtube.com/embed/a8by_Tv02lw" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Watch the campaigns extended version.