The 'LOOK for the WaterMark' campaign is an important first step in our broader strategy to raise awareness of the WaterMark Certification Scheme. The campaign – through posters, articles, social media assets and web banners – seeks to empower practitioners and other stakeholders across the whole building supply chain to communicate the value and importance of the Scheme.

The LOOK for the WaterMark campaign provides a unified way for all stakeholders invested in the Scheme to help spread the word and influence purchasing behaviour in favour of WaterMark certified products.

The material available on this page focuses on the 'Tapware' burst of this campaign.

Communications campaign toolkit

To support the campaign, we have created a communications toolkit that contains a variety of written and visual resources that you can use to share information about the Scheme across your organisation’s preferred media and communication channels. 

The resources in this toolkit include:

  • social media tiles and copy;
  • campaign messages;
  • web banners;
  • print posters;
  • FAQs; and
  • articles.

All the assets are ready to use.

We have also included campaign timeline and co-branding guidelines so you can promote your organisation while being part of the campaign.

How you can help?

  • Use campaign content in your communications
  • Engage your networks about WaterMark certification
  • Engage your networks through social media
  • Support the campaign offline
  • Check for updates and new campaign materials

The campaign will run over six months with each of the four products being released in 6-week bursts. You can follow this timeline or you can focus on the product(s) most relevant to your organisation.

Tapware assets

The 'Tapware' campaign assets, available below, have been designed to provide more depth in the messaging – taking the ‘Look for the W’ to the next level of checking the validity of a WaterMark licence, specifically concerning the purchasing and installation of tapware.


Remote video URL
LOOK for the WaterMark… when buying or installing tapware View transcript

This video has been designed to complement the campaign assets for 'Tapware'. Use this video on your social media channels, or embed into your website.


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Watch the campaigns extended version.

Includes a content calendar of publication and promotion by the ABCB for you to follow, if needed.
Includes three variations available in sizes relevant to common social media platforms.
Includes A3 posters for use on notice boards, counter/desktops/shop fronts, advertorial piece in newsletters etc.
Includes two variations for use on your website, signature blocks, added to invoices etc.
Includes an information piece on tapware products and WaterMark certification.
Includes key facts, electronic direct mail and sample website content for your use on your websites, or email communication etc.
Includes Frequently Asked Questions (FAQs) relating to the Scheme.